Rooted in Tradition, Fired by Passion – Our BBQ Journey.
From Pop-Ups to Central Coast Icons

What began as pop-up events in Los Angeles has transformed into a Central Coast BBQ sensation. From weddings to corporate events, our passion for authentic BBQ continues at our storefront in the Creamery Marketplace, San Luis Obispo. Join us on the California BBQ trail and taste the tradition.
Order NowHonoring Tradition, Perfecting BBQ

Gold Land BBQ was founded by Chef Josh Luce, a proud veteran and BBQ artisan who turned his passion for live-fire cooking into a California sensation. Starting with pop-ups in Los Angeles, Josh perfected his craft through dedication, precision, and respect for authentic BBQ traditions. His legacy of bold flavors and exceptional quality continues to inspire everything we serve today.
Order NowCarrying the Flame

In 2024, Gold Land BBQ welcomed new owner Loren Dion, a Central Coast local from Carpinteria now proudly residing in Los Osos. With a deep respect for the craft perfected by founder Josh Luce, Loren continues the tradition of authentic, fire-kissed BBQ. Under his leadership, Gold Land BBQ continues to proudly serve unforgettable flavors at our storefront and live-fire catering events across central California.
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